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Online Video

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In part 2 of our online video study we wanted to better understand why people watch online videos, how they help their everyday life, what platforms they actually claim to use, what types of video content they like best, and what could keep them using platforms with mid-roll ads or blending paid ads and subscription[…]

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We’ve begun conducting an annual study to measure online video viewing habits, as well as answer some nagging questions that relate more to current online video consumers than past consumers. This study was fairly complex and includes a lot of data, to make it more manageable we’re breaking down the results into 3 different parts.[…]

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