Facebook launched Facebook Ads with 12 marquee partners. This signaled the first time ads would be seen in the News Feed. The partners that helped launch Facebook Ads included The Coca-Cola Company, Verizon, Blockbuster, CBS, Chase, Sony Pictures, Epicurious.com, flip.com, Crest Whitestrips, Dove Cream Oils, Herbal Essences, The New York Times Co., and Saturn.
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Official Blog Post: Facebook Ads Launches with 12 Landmark Partners