Facebook ended its 5 month long dual-feed test stating that users had said they were less satisfied. The Explore Feed test broke the News Feed into two components for selected users, a main feed and the ‘explore feed’. The Explore Feed was largely comprised of content posted by fan pages (i.e. content from publishers). The stated purpose of the test was to show more content from friends and family, but with the Friends and Family update to the single version of the News Feed announced on January 11th, the Explore Feed was largely redundant.
More Information / Press
- Search Engine Journal: Facebook Ends News Feed Test – How this Impacts Public Pages