Content Marketing Strategy
Common Questions About
Content Marketing
How Content Marketing Helps Your SEO
When content marketing is done right your content will get cited and spread around the web, eventually getting the attention of websites that provide editorial discussions on topics. This follows Google’s guidelines on link building, which many now refer to as link earning, Google’s guidance on links states in part “creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines.”
When Content Marketing works right you’ll gain editorially placed links with a variety of anchor text including branded, branded with keyword mix, and some keyword match anchor text – all depending on how the blogger, journalist, webmaster, or owner of the website decides to link to your website.
We can use outreach tactics, social media, and targeting techniques to get your content viewed by those with authority websites or thought leaders most likely to blog about, write about, or otherwise discuss your content, which in turn will lead to more links from trusted websites and lead to boosts in rankings across search engines.
How Content Marketing Helps Your Bottom Line
Content Marketing can help boost your revenues not just by assisting an increase in search engine ranking positions, but also by creating content that helps convert potential customers across the web, builds brand authority, and drives traffic back to your website.
A great content marketing campaign will provide a short-term impact on revenues by driving traffic and sales, and a long-term impact by aiding improvements in search engines.
Examples of our
Content Marketing
A local restaurant wanted to get the attention of Texas Rangers fans while the team was struggling through a slump. We created this piece combining Walker Texas Ranger, The Mighty Morphin Power Rangers, and the Texas Rangers.
A local flooring retailer wanted to inspire conversations about the flooring we walk on every day. One of our first attempts at doing this was taking images that were relevant to current events and highlighting the flooring in the photo.
A national data backup firm wanted to talk about the importance of backing up data on servers. We accomplished this by making an infographic that related the information destroyed throughout human history to modern data storage.
To help convey that flooring isn't always boring we created a campaign on the popular image hosting website Imgur showcasing the types of flooring in pop culture, the first one was for the animated series Rick & Morty, it went viral.
A graphic made for Facebook and Pinterest designed to clearly convey that a local restaurant has a wide variety of beer.
We created this donut chart to showcase data for a research project we performed and used it to help distribute the research in data visualization communities.
A local party supply rental business wanted to get attention when the weather was warm in their region in February. We made this meme to help convey to parents that it's ok to rent outdoor inflatables in February when the weather is nice.
An energy investing business wanted to enter the discussion of energy in a bold way. We made this map graphic depicting how U.S. Politicians likely saw the world based on sources of oil imports and exports.
